Goobit Group (BTCX) Adopts Aggressive Bitcoin Treasury
Sweden’s first Bitcoin is stacking sats for the long haul.
By NordicsBitcoin.com Staff 4/8/25
Sweden’s longest-running Bitcoin exchange just made its biggest strategic pivot in over a decade. Goobit Group AB (NGM: BTCX / FRA:9AI), better known for running the BTCX trading platform since 2011, has officially launched a long-term Bitcoin Treasury Strategy, aiming to stack as many sats as possible directly on its balance sheet.
The first funding round, priced at 0.15 SEK per share, was oversubscribed and limited to a maximum 30% new share issuance (up to 85.3 million shares). Strategic investors with deep experience in Bitcoin treasuries and capital markets - including Karl-Mikael Syding and Brad Mills - were among those taking part. The second round will open soon. This effectively sees the company with a tiny market cap of USD 4.5 million equivilant, raising approximately USD 1.3 million to buy Bitcoin.
“Launching a Bitcoin Treasury Strategy is a natural next step in our journey,” said Goobit CEO and founder Christian Ander, who has been bullish on Bitcoin since before most of today’s exchanges even existed.
Why This Matters
BTCX isn’t just buying Bitcoin for the sake of it. The plan is to leverage its 14 years of exchange and OTC trading experience, while operating under Sweden’s regulatory framework. With KYC/AML compliance, long-standing trading partner relationships, and a low current market valuation, BTCX sees itself as an asymmetric bet for Bitcoin-maximalist investors.
The company will be publishing key treasury metrics — including Net Asset Value (NAV), multiple of NAV (mNAV), and Bitcoin per Share (BPS) — at bt.cx/bitcoin-treasury.
Dual Value Proposition for Shareholders
BTCX now offers two parallel exposures:
A regulated, revenue-generating Bitcoin exchange business
A growing, long-term Bitcoin reserve
This shift positions BTCX alongside the likes of other listed Bitcoin Treasury companies, but with the added benefit of a well-established operational platform in the Nordics.
If the strategy works as planned, BTCX could transition from being simply “Sweden’s first Bitcoin exchange” into one of Europe’s most aggressive publicly traded Bitcoin treasuries.