Interview: K33 CEO, Torbjørn Bull Jenssen

Written By Steve Platz

Interview with the Norwegian Bitcoin Bull on the future of Bitcoin in finance,Treasury companies and more.

By Steve Platz 26/6/25

Summary

In this episode of the Bitcoin Family Office podcast, host Steve Platz interviews Torbjørn Jenssen, CEO of K33, to discuss the evolution of Bitcoin, the business model of K33, and the future of Bitcoin in finance. Jenssen shares his journey into Bitcoin, the strategic importance of Bitcoin collateralized lending, and K33's approach to building a Bitcoin treasury. The conversation also touches on the regulatory landscape, and the metrics that matter for Bitcoin treasury companies.

Throughout the discussion, Jensen emphasizes the long-term vision for Bitcoin as a new world reserve currency and the importance of aligning shareholder value with Bitcoin accumulation.

Takeaways

  • Torbjørn’s journey into Bitcoin began in 2013 while studying economics.

  • K33 focuses on high net worth clients and corporate institutions, avoiding retail.

  • Bitcoin collateralized lending is expected to grow significantly in the coming years.

  • K33's Bitcoin treasury strategy is both a financial investment and a strategic enabler.

  • The company aims to build a strong balance sheet through Bitcoin accumulation.

  • Raising capital in Bitcoin is a complex but feasible strategy for K33.

  • K33 assists other companies in building their Bitcoin treasuries.

  • The market is primarily focused on Bitcoin, with altcoins being less relevant for wealth management.

  • Key metrics for success include Bitcoin per share and shareholder value.

  • Regulatory compliance is crucial for companies holding significant Bitcoin assets.

Steve Platz

Bitcoiner since early 2017, sovereign individual and Bitcoin Treasury Company investor.

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