K33 Makes First Bitcoin Purchase Under New Treasury Strategy

Starting with a SEK 10 million buy - the company still has five times that ready to deploy and a target of 1000 BTC.

By Nordics Bitcoin Staff 3/6/2025

Leading Nordic digital asset brokerage and research firm K33 AB, based in Norway, has completed its first Bitcoin purchase under its newly launched Bitcoin Treasury strategy. The company confirmed the purchase of 10 Bitcoin for approximately SEK 10 million, marking the initial deployment of capital from its recent SEK 60 million capital raise.

The move is part of a broader strategic initiative to build K33’s corporate treasury around Bitcoin, aligning its financial foundation with the core asset driving its business operations.

“We expect Bitcoin to be the best-performing asset in the coming years and will build our balance sheet in Bitcoin moving forward,” said Torbjørn Bull Jenssen, CEO of K33.

“This will give K33 direct exposure to the Bitcoin price and help unlock powerful synergies with our brokerage operation. Our ambition is to build a balance of at least 1,000 BTC over time and then scale from there.”

Strategic Implications

With SEK 50 million still available from its initial allocation, K33 is expected to continue acquiring Bitcoin in phases. This strategy positions the company as a long-term participant in the Bitcoin ecosystem, not just through client-facing products, but via direct balance sheet exposure as well.

The firm’s approach mirrors that of global leaders like Strategy Inc in the US, while simultaneously reinforcing its role as a serious institutional player in the Nordic digital asset landscape.

K33’s treasury initiative represents a significant vote of confidence in Bitcoin. As regulatory clarity improves and capital markets mature, more firms are likely to follow suit - integrating Bitcoin as a core financial asset.