New Pure Bitcoin Treasury Company Launching in Sweden
A new Swedish firm positions itself as a pure-play public Bitcoin vehicle.
By NordicsBitcoin.com Staff 8/6/25
A new company, B Treasury Capital AB (BTC AB) is entering the Bitcoin treasury ecosystem with a public share issue and a clear mission: to become Sweden’s leading corporate Bitcoin treasury vehicle.
BTC AB has launched a fully guaranteed public share offering of up to SEK 25 million, open to the general public in Sweden. Proceeds from the raise will be used exclusively to acquire Bitcoin. Priced at SEK 210 per share, each share includes one free warrant. The company hopes to list its shares by end of June 2025 on the Spotlight Stock Market,
A Bitcoin Treasury Vehicle for Public Markets
Unlike other companies that add Bitcoin as an ancillary treasury asset, BTC AB is being established as a pure-play Bitcoin treasury company - one whose core function is to acquire, hold, and manage Bitcoin for long-term shareholder value. Management have three strategic pillars for the business:
Capitalizing on Bitcoin’s growth potential
Bitcoin’s scarcity, decentralization, and growing institutional interest make it the "digital gold" of the 21st century. Its strategy is to accumulate Bitcoin consistently over time, positioning itself as a regulated vehicle for Bitcoin exposure within the public markets.Disciplined capital allocation
BTC AB will use a combination of equity issuances, convertible debt, and potentially Bitcoin-backed instruments to increase its reserves - with a strict focus on minimizing dilution and maximizing long-term returns. The organization operates on a lean model, with no salaried employees and performance-based compensation only.Lowering barriers to Bitcoin access
By issuings shares, BTC AB eliminates technical and custody hurdles for investors. Shareholders gain exposure to Bitcoin without managing wallets, private keys, or Bitcoin exchange accounts.
The third pillar above confirms directly what Nordics Bitcoin has mentioned previously as a major strategic advantage for investors in publically listed Bitcoin tresury vehicles.
Who’s Behind BTC AB?
The company is led by Christoffer De Geer as CEO and Topias Riuttamäki as Chairman, both with prior experience in public company leadership and capital raising. The company will have no salaried staff, and instead utilizes a fully performance-based operating model, reinforcing shareholder alignment.
Management’s goal is to become a global leader in Bitcoin treasury management, following the path of companies like Strategy Inc and Metaplanet - but with a leaner model. The company’s approach is built to support continuous growth in Bitcoin holdings relative to shares outstanding.
Final Thoughts
BTC AB enters the market at a pivotal time. Institutional Bitcoin adoption is accelerating globally. With its disciplined model, lean operations, and 100% focus on treasury operations, BTC AB may emerge as a go-to stock for Swedish investors seeking direct exposure to Bitcoin’s upside - without the complexities of crypto self-custody.
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