GreenMerc Joins Sweden’s Bitcoin Treasury Movement
GreenMerc has made its position clear: Bitcoin is no longer just an asset - it's a strategic foundation.
By Nordics Bitcoin Staff 27/05/2025
In a move that strengthens Sweden’s growing Bitcoin treasury ecosystem, GreenMerc AB has announced the launch of a long-term Bitcoin holding strategy. The Stockholm-based fintech company will now treat Bitcoin as a core reserve asset, marking a strategic pivot from a diversified crypto portfolio to a Bitcoin-only treasury approach.
GreenMerc, listed on the NGM Nordic SME under ticker GMERC B, revealed that it has consolidated its previous digital asset holdings into a single position of 6.2 BTC, now designated as part of its permanent treasury reserve.
“Bitcoin as a Cornerstone of Digital Finance”
“We see Bitcoin as a key component of a future digital economy,” said Arvid Börje Ramberg, CEO of GreenMerc. “The decision to establish a ‘Bitcoin Treasury’ is not only based on financial grounds, but also reflects our belief in decentralised systems and sound monetary principles.”
This move places GreenMerc alongside a small but growing group of Nordic public companies actively adopting Bitcoin for strategic balance sheet purposes - following in the footsteps of H100 Group and K33. The trend mirrors international developments, with global firms like Strategy (formerly MicroStrategy), Japan’s Metaplanet and France’s The Blockchain Group leading the way.
A Strategic Shift Toward Long-Term Value
The company’s new focus marks a departure from a broader crypto exposure to a more targeted and conviction-driven Bitcoin strategy. GreenMerc has signaled that it views Bitcoin not just as a hedge against inflation or macroeconomic uncertainty, but as a foundational asset for digital financial systems.
With this shift, the company now joins the ranks of Bitcoin Treasury Companies - public firms that hold Bitcoin as part of their core capital strategy while offering exposure to the asset through equity investment. For Swedish investors, this represents a streamlined and regulated way to gain indirect exposure to Bitcoin via traditional brokerage platforms like Avanza or Nordnet.
Vision Rooted in Innovation and Resilience
GreenMerc emphasized that the strategy aligns with its broader mission to bridge traditional and decentralized finance (DeFi). Known for its tech-forward approach and scalable Web3 services, the company stated that holding Bitcoin reinforces its commitment to financial resilience, decentralization, and long-term innovation.
“The Bitcoin Treasury is part of our ethos,” said Ramberg. “We are committed to both transparency and forward-thinking financial practices as the digital asset landscape evolves.”
About GreenMerc and Trijo
GreenMerc operates at the intersection of fintech and decentralized finance, offering web-based financial services and infrastructure for digital asset innovation. It is also the parent company of Trijo, Sweden’s only dedicated cryptocurrency exchange, which provides crypto trading and staking services through its mobile platform.
Trijo’s reach and experience in the digital currency market are expected to complement GreenMerc’s treasury strategy and support future initiatives in Bitcoin adoption and education.
Implications for Nordic Bitcoin Adoption
The announcement adds further momentum to Sweden’s developing Bitcoin corporate ecosystem. With companies like H100, K33, and now GreenMerc adopting Bitcoin strategies, a new investment category is taking shape: Nordic-listed Bitcoin Treasury equities.
This model enables easier Bitcoin exposure for traditional investors - especially in jurisdictions like Sweden, where direct access to crypto exchanges can be limited or discouraged by regulatory and banking friction.
GreenMerc’s public commitment signals that Bitcoin is becoming not just a speculative asset, but a serious long-term component of financial strategy for forward-looking Nordic companies.
For continuous updates on Bitcoin treasury adoption in Sweden and the Nordics, follow NordicsBitcoin.com - your trusted source for Bitcoin corporate strategy in Scandinavia.
