K33 Launches Bitcoin Treasury Strategy with SEK 60 Million Raise
K33 isn’t just buying Bitcoin — it’s building with it.
By Nordics Bitcoin Staff 28/05/2025
Swedish digital asset broker K33 AB has officially entered the Bitcoin Treasury arena, unveiling a comprehensive Bitcoin accumulation strategy backed by a SEK 60 million financing round. The move positions K33 as the third major Swedish-listed company to adopt Bitcoin as a reserve asset - alongside H100 Group and GreenMerc - solidifying Sweden’s emergence as a growing hub for public Bitcoin treasuries.
Bitcoin as a Strategic Asset, Not Just a Store of Value
K33’s Bitcoin strategy goes far beyond passive accumulation. Rather than merely adding Bitcoin to its balance sheet, the firm plans to integrate Bitcoin into the core of its product and infrastructure roadmap.
“We are ready to launch a Bitcoin Treasury strategy - a major step forward in our long-term vision to lead digital wealth management in Europe,” said Torbjørn Bull Jenssen, CEO of K33. “We’re drawing inspiration from best practices across the industry, while tailoring our approach to reflect our unique operational model.”
According to the company, holding Bitcoin will enable it to:
Enhance execution quality and client service by routing trades across global liquidity venues.
Improve trading margins through collateralized infrastructure.
Launch BTC-backed lending using both institutional and DeFi rails.
Attract institutional partners, including banks and asset managers.
SEK 60 Million in Financing to Kick-start Accumulation
To fund its Bitcoin treasury build-up, K33 has secured SEK 60 million through a combination of equity issuance and convertible loans:
SEK 15 million via new shares and attached free warrants.
SEK 45 million in interest-free convertible loans, payable in tranches from September 2025 through November 2026.
If all warrants and additional warrants are exercised, the company could raise an additional SEK 75 million - bringing total potential proceeds to SEK 135 million.
The financing round was backed by key shareholders, including Klein Group (via Aurora 3 AS), Middelborg Invest AS, Tigergutt Invest AS, and Modiola AS - demonstrating long-term confidence in K33’s vision.
“This is more than a conviction investment in Bitcoin,” Jenssen said. “It’s a strategic enabler for K33 as we scale our role as a leading infrastructure provider in crypto.”
Not a Copy—But a Complement—to Other BTC Treasuries
Unlike companies such as Strategy (formerly MicroStrategy), which pursue aggressive accumulation purely for balance sheet strength, K33 views its Bitcoin position as an operational catalyst. The company emphasized that its model is not meant to compete with other Bitcoin Treasury strategies, but to complement them - accelerating Bitcoin’s integration into broader financial infrastructure.
This approach fits with K33’s product evolution, which already includes instantaneous bank deposits, smart limit orders (rolling out soon and institutional-grade trading and custody solutions
All of this supports K33’s broader goal of becoming Europe’s premier regulated crypto infrastructure firm.
Investor Access Through Traditional Channels
As with H100 and GreenMerc, K33’s move into Bitcoin also creates new investment access points for Swedish and Norwegian investors.
Through K33’s listing on Nasdaq First North Growth Market, both retail and institutional investors can now gain Bitcoin exposure via standard brokerage accounts - without needing Bitcoin wallets, exchange accounts, or navigating uncertain tax rules tied to direct Bitcoin holdings.
This model of “public equity exposure to Bitcoin” could fast becoming a Nordic phenomenon, offering Bitcoin-curious investors a compliant, simple, and regulated way to participate in the asset class.
A Rapidly Growing Swedish BTC Treasury Landscape
With three public companies now implementing Bitcoin strategies in under a month, Sweden’s emerging Bitcoin Treasury space is rapidly evolving. These companies differ in business model - from healthtech to fintech to digital asset brokerage - but all are united in a belief that Bitcoin is not just digital gold, but digital infrastructure.
NordicsBitcoin.com will continue tracking the country’s Bitcoin Treasury pioneers, offering coverage, analysis, and data on this new frontier of institutional adoption.
