A Bitcoin Treasury strategy is when a company allocates part of its corporate balance sheet into Bitcoin as a long-term reserve asset - instead of holding only traditional fiat currencies like USD, EUR or GBP or government bonds.

To protect against currency debasement and inflation. Bitcoin is a scarce, sovereign digital asset that helps businesses preserve purchasing power and build financial resilience over time.

Some of these companies are publicly listed. You can buy their shares through global brokerages like Fidelity, Swissquote, or others that offer access to Nordic and international markets. For Swedish listed stocks, K33 AB is listed on Nasdaq Stockholm, available on most global brokerage platforms, while H100 Group AB and GreenMerc AB are listed on the Nordic Growth Market available on Swissquote and Fidelity.

No its not. An investors priority should always be to hold some Bitcoin of their own personally on a hardware device (don’t leave them on an exchange). With Bitcoin Treasury Companies, you gain indirect exposure to Bitcoin’s upside, you’re also investing in the company’s business model, management, and strategy - which may outperform or underperform Bitcoin itself. Sine announcing their Bitcoin Treasury strategy, the first Bitcoin Treasury Company in the world - Strategy Inc. (formerly MicroStrategy) has exceeded the returns of Bitcoin over the same period.

Bitcoin’s price can be volatile, and companies must manage that alongside accounting, regulatory, and investor perception challenges. However, many see it as a calculated long-term hedge.

In some jurisdictions, yes - investors may benefit from capital gains tax treatment on company shares instead of direct Bitcoin ownership, which may be taxed differently. In most Nordic countries, Bitcoin profits are taxed the same as shares, but in Denmark while shares are taxed at rates from 27-42%, Bitcoin profits are taxed at 37-52%. Always consult your tax advisor.